Solution · Real estate

Deep real-estate workflows on the crmtr platform

Real estate is a flagship solution—not the platform’s only story. Teams use crmtr when inventory, reservations, contract progression, collections, and after-sales must stay synchronized.

Inventory & demand

Projects, units, pricing, and campaigns aligned to how projects launch and sell through.

Reservation to contract

Structured progression from hold to sale or rental—with approvals where your process requires them.

Handover to service

Collections, payment plans, complaints, and after-sales connected to the same customer record.

Live example for this vertical: emlak.crmtr.com. Your marketing hub stays platform-wide; vertical workspaces can follow your domain strategy.

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Flow

A typical operating spine

One thread from inventory to cash to service—so leadership sees reality, not departmental fragments.

  1. Catalog and price units; run campaigns and capture demand.
  2. Reserve, approve, and convert to sale or rental with a clear trail.
  3. Structure customer payment plans; monitor collections and exposure.
  4. Hand over to after-sales: defects, complaints, and recurring service work.